Smart TV in Numbers

19. April 2013

If you are still hesitating whether the smart TV application is what your product or business is still missing, the following numbers may convince you: According to the findings of IHS Screen Digest Research, about 27% of all TVs sold in 2012 were smart TVs.

In absolute numbers this represents 66 millions of newly manufactured sets sold. So the number of smart TVs grows every year by about 30% since they have been introduced to market in 2010.

These are fairly high figures considering:

Longer TV replacement cycle compared with mobile phones, for example, which are replaced for new ones every 2 to 3 years.

The relatively conservative consumers’ approach to the selection of their TVs. This is based on the age of buyers (mostly people of working age), and also on the fact that people tend to buy brands that proved themselves well in the past years.

One should also consider the negative effect of the prolonged financial crisis during which people may postpone the purchase of the TV set.

According to rather pessimistic estimates, the annual number of new TVs sold in 2015 will rise to 55% of the total number. In 2016, this will be globally two thirds of the global production, which represents more than 170 millions of new TVs and potential users of your services.

According to the Strategy Analytics survey, more than 100 millions of smart TVs were in households at the end of 2012, with Japan, the United States and China being countries with the highest number of TVs. The United Kingdom, Germany and France are the European countries where more than 20 million households are currently equipped with smart TVs.

Further increase in saleability in the future will be supported by the gradual decline in non-smart TV production because the difference in production costs of smart and regular TVs using similar hardware keeps going down.

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