iPrima application makes available via HbbTV an archive with hundreds of favorite movies and series' episodes of both Czech and foreign production.
In EPG, the selected content is backward-viewable for up to 5 days. Of course there is a search, a catalog with categories and genres, the option to continue playing and a content recommendation. Movies and series are offered for free - videos are in this case supplemented with ad slots. Paying customers who match the HbbTV app with their account don't see the ads.
iPrima is the first application developed for commercial TV in the Czech Republic that offers the same content in HbbTV, that is also available on mobile applications and websites.