One of the first HbbTV applications in the world using the SMS payment gateway to allow access to a premium content. The application has been developed for O2 Czech Republic.
The HbbTV application runs on the free-to-air O2 TV Sport channel and allows users to directly purchase the access to its premium content through SMS payment gateway from their mobile phones within a few seconds. In addition to that, users can also access the VOD archive, as they can use a start-over feature and go through the catch-up content that is available for up to 50 hours backwards. The application also includes the archive of free content produced by O2 TV.